A healthcare client required an interactive resource to help users navigate the complexities of medicines access in the UK.
The challenge was to visualise the content so that users could easily understand the wider topic while quickly finding the specific information relevant to them. The design therefore needed to combine a strong visual hierarchy with intuitive navigation and a clear structure across the resource.
The deliverable was an interactive digital resource
Working closely with the client's existing brand, I developed a clear visual hierarchy and structured the content into an intuitive navigation system. A persistent side-navigation menu allowed users to move between sections and quickly orientate themselves within the resource.
My focus was on reducing the cognitive load of a content-heavy subject while maintaining a polished, engaging visual experience.
Side navigation system
The final output was an interactive digital resource combining structured editorial design with intuitive navigation. The result balanced the client's detailed content requirements with a more accessible and engaging user experience.
