Working alongside the flagship Bridal Buyer brand and publication, I also led the design and production of the White Gallery magazine, and supporting event materials. From initial content through to print, I built upon the existing brand foundations with a more refined and pared-back approach, using considered styling, layout and an understated aesthetic to showcase influential bridal collections from around the world.
I also designed supporting promotional materials for the White Gallery event, ensuring the visual approach remained cohesive across the wider campaign.
The result was a refined extension of the Bridal Buyer brand, with its own elevated visual character while remaining recognisably part of the wider brand family. The publication and supporting event materials created a cohesive premium experience for all visitors, including bridal designers, exhibitors and industry professionals.
