Cello Health senior leadership required creative support to design and produce its printed annual report, communicating key company performance and financial information to external stakeholders and investors. It was a high-profile publication with complex content, produced against hard deadlines.
The report needed to balance corporate credibility with a distinctive visual identity. The challenge was to maintain brand consistency while creating enough visual progression and editorial interest to make the report engaging and accessible.
I led the design and production, managing the working files, layouts and custom cover while making sure the report stayed consistent with the brand. I worked with the Design Director on initial ideas before presenting them to the board and senior leadership team. For the second report, I also worked directly with Finance Directors at head office as figures and content continued to change.
The final report combined a clear editorial structure with a more considered visual approach to the financial and business content. It was well received by senior leadership and delivered to a tight deadline, including the final updates and checks needed for audit and external stakeholders.