EMULaiTOR is an AI-powered persona platform that allows teams to simulate conversations with synthetic clinicians and patients. The brief was to create an engaging promotional video to introduce the proposition, build interest and set the tone for the new product offering.
I developed the initial concept with mood boards, working from the supplied script to visualise the narrative. I also helped shape the script by suggesting changes to ensure the content flowed naturally in a video format. Alongside this, I recommended AI-generated voice options to establish an appropriate and professional tone of voice.
Using a combination of carefully selected stock footage, engaging music, and supporting vector graphics, the final video set a clear visual language, considered pacing and transitions to make the proposition easy to follow. The output was used as a branded promotional video and is hosted on the Lumanity website. It was highly praised by internal leadership and went on to be shared at a board meeting that focussed on company product offerings.