The client commissioned a 360° consumer campaign built around the idea of ‘freedom from disease’ in psoriasis. Working alongside the medical communications team, the aim was to develop a positive and hopeful visual approach that could work across a range of consumer-facing campaign materials.
Early concept 1
Early concept 2
Early concept 3
Early concept 4
I heavily supported the Lead Designer throughout the project, from the first round of ideas through to final delivery. I helped develop initial concepts and visualisations, as well as campaign guidelines and artwork. I worked across the different stages of the project to help keep the creative consistent as the idea was developed into multiple formats.
Chosen concept development
Chosen concept development
Chosen concept development
Chosen concept development
The campaign developed a positive consumer-facing take on living with psoriasis, moving away from a purely clinical representation of the disease. I supported the development of the campaign's creative direction and the suite of assets, helping carry the idea consistently across the different campaign outputs.
Chosen concept development
Chosen concept development
Chosen concept development
Chosen concept development