Ignite is a Lumanity offering focused on pharma launch excellence. The brief was to create an engaging promotional video that introduced the product and its role in supporting a successful launch, while giving the offering a clear and recognisable visual identity.
I developed the creative concept and storyboard around a space launch, using a shuttle preparing for take-off, launching and then being monitored to show the different stages of a pharma launch. I worked from the supplied script and helped shape it for the video format, developing a vector-based visual style that felt more playful and engaging while still working within the Lumanity brand.
The final promotional video uses the launch sequence as a simple visual metaphor for the product, from preparation and take-off through to ongoing monitoring and efficiency. Vector graphics, animation and a lighter visual style make the video enjoyable to watch while keeping it professional and on brand. The result is an accessible introduction to Ignite that connects the product's purpose to a clear visual story.