A pharma client needed three posters to summarise a large market research project around lupus nephritis and systemic sclerosis. The posters needed to show treatment pathways alongside unmet needs, key milestones, market differences, pain points and patient emotions without becoming difficult to follow.
I developed a consistent layout and visual structure across the series, using the treatment pathway as the main thread through each one. I used hierarchy and mapping to organise the different layers of information, while keeping the designs clear enough to work on screen and be easily shared and viewed for print purposes.
Note: Content and some visual elements have been anonymised or removed to protect sensitive information.
The poster summaries turned a large amount of research into a more visual and accessible format. Treatment pathways provided the main structure, with the research findings built around them to show the wider patient experience, market context and areas of unmet need.
Note: Content and some visual elements have been anonymised or removed to protect sensitive information.